In the real estate sector, it is crucial to allow potential buyers to envision themselves in a property to close a sale. However, less than 10% of visitors can imagine living in the spaces they visit. This ability to project oneself not only facilitates a quicker sale; it is also essential to obtain the best possible price.
Facing an increasingly competitive market, with a 35% increase in the number of real estate professionals in five years, agencies and agents seek to distinguish themselves without increasing their expenses. In this context, artificial intelligence presents itself as an effective solution, offering real estate agents advanced tools at a very affordable cost. InstantDecoAI is an excellent example, with its unlimited offer at €39 per month, without commitment, allowing the production of high-quality images to help clients better visualize a new space.
Statistics prove it: 80% of buyers find it easier to project themselves into a property enhanced through virtual home staging. This technique not only facilitates visualization for buyers, but it also increases the perceived value of the property. Indeed, we have observed an average reduction of 30% in negotiation margins when the property has been enhanced by virtual home staging.
80%
potential buyers find it easier to project themselves into a property enhanced by virtual home staging
30%
reduction in buyers’ negotiation margins when the property has been enhanced with virtual home staging
This guide is intended for real estate professionals wishing to understand how virtual home staging by AI can transform their listings and increase their sales. We will show you how these tools can help you sell faster and at a better price while standing out in a competitive market.
Interiors, exteriors, renovations, furnishing empty spaces… after reading this guide, virtual home staging will hold no more secrets for you!
The Different Types of Home Staging
To begin, let’s define the key terms of this guide and the advantages of different home staging methods.
In general, home staging is a real estate enhancement technique aimed at staging and decorating a property for sale to speed up the sale and maximize the price by making it more attractive.
Traditional Home Staging 🪑
- Cost: €5,000 to €10,000
- This method involves furnishing or light renovations to enhance a property. Although effective, it can be costly and time-consuming to implement.
Virtual Home Staging 👨💻
- Cost: €500 to €1,000
- It enhances a property through projections without requiring any work. This method requires the intervention of a professional, which can increase costs and time of completion.
Home Staging by InstantDecoAI ⚡️
- Cost: €39
- Enhances a property by creating virtual projections in a few minutes, without work or the need for a professional decorator, at minimal cost.
Professional Photos 📸
- Cost: €100 to €200
- High-quality professional photographs are essential to attract attention on real estate listing sites. Opt for wide-angle shots taken with a good camera or smartphone, or hire a photographer for under €200.
Thus, virtual home staging can be extremely beneficial for all real estate professionals, especially since with recent technological advances in artificial intelligence, some tools are now very easy to use and very accessible.
Let’s summarize the advantages of virtual home staging (as well as the disadvantages, to maintain an objective approach):
The Advantages of Home Staging
1 - Stand Out with Innovative Services
In a highly competitive real estate environment where every aspect is crucial, innovation in the services offered can prove to be a key differentiator.
The use of virtual home staging is one such innovation recently adopted by real estate agents. This service represents a significant competitive advantage as it allows agents to offer added value without additional costs for clients, thus meeting their expectations for tailored services.
More Effective Real Estate Canvassing 🎯
To improve the effectiveness of real estate canvassing, it is crucial to target individual sellers who have not yet hired a real estate agent. Using concrete examples of successes through virtual home staging can convince these sellers of the benefits of using your services. By showing how InstantDecoAI allows properties to be enhanced quickly and at a lower cost, you can demonstrate significant added value. Offer a free consultation or a demonstration of your virtual home staging capabilities to concretely illustrate the potential benefits, thereby increasing your chances of signing exclusive mandates.
Signing Exclusive Mandates ✍️
Better Customer Satisfaction and Loyalty 💌
2 - Boost the Visibility of Your Real Estate Listings
In a market where online presence is essential, maximizing the visibility of listings is crucial to attract potential buyers. Virtual home staging proves to be an effective tool to achieve this.
Our statistics indicate that 95% of buyers make their decision in just 2 seconds from the first photo seen. Moreover, 60% of their time is dedicated to examining the images of a listing, and they take about 20 seconds to judge the interest of the property. It is therefore vital to immediately capture attention with striking visuals.
95%
make the decision to visit in just 2 seconds from the first photo seen
do not read the text of the listing and focus exclusively on the photos
x3
the multiplication of visit requests for listings using home staging
More Incoming Leads Thanks to Attractive Images
According to our studies on current users of InstantDecoAI, listings including AI-generated virtual projections receive on average 3 to 4 times more calls for visits. This is because buyers decide very quickly, based on the first image, if they want to further explore the listing. Presenting captivating visuals right from the first glance is therefore essential!
3 - Enhance the Property Value
In the real estate field, enhancing a property is crucial to attract potential buyers and obtain the best possible price. Virtual home staging allows transforming a mundane space into a welcoming and attractive place.
By using tools like InstantDecoAI, you can create attractive images that showcase the property’s potential. This allows buyers to project themselves more easily and better appreciate the property’s features.
Meubler les pièces vides 🛋
Empty spaces can seem cold and unwelcoming. By virtually furnishing empty rooms, you help buyers visualize how the spaces can be used.
Our home staging tool offers a wide choice of room types and different decoration styles, thus making the property more attractive to various buyer profiles. Well-furnished spaces are more likely to create a strong impression.
Change the Function of a Room 🔄
Often, buyers struggle to see beyond the current function of a room. With virtual home staging, you can demonstrate the versatility of a space. For instance, transform a guest bedroom into an office or a playroom into a fitness room. This shows buyers the various possible uses of each space, thereby broadening the property’s appeal.
Refresh the Decoration ✨
Arrange the Exteriors 🌳
Exteriors often constitute a major asset of a property. Arranging exterior spaces, such as gardens, terraces, and pools, can transform the overall appearance of the property. With virtual home staging, you can show how a garden can become a relaxation area or how a terrace can be ideal for outdoor dining.
How to Use a Virtual Home Staging Photo in Your Listing?
Once your home staging photos are ready, you still need to use them effectively in your listings to maximize the number of leads who will contact you. Here are some recommendations based on studies conducted with our users.
Highlight the Right First Image
The first image of your listing plays a crucial role. This photo has a major impact on the click-through rate: in fact, 95% of potential buyers decide in just 2 seconds if they want to continue exploring a listing, basing their judgment on the first photo they see.
To maximize the impact of your first image, prioritize key rooms or the exteriors of the property:
- Exteriors: If the property has a garden, terrace, or well-arranged outdoor space, use a photo of these areas. A welcoming and well-maintained exterior can strongly attract attention, suggesting a pleasant and friendly living space.
- Living Room: The living room is often the central room of the house. A bright and well-furnished photo, highlighting the volumes and layout possibilities, can immediately entice potential buyers.
- Kitchen: A modern, clean, and well-organized kitchen is a major asset. Show details such as quality appliances, spacious countertops, and well-thought-out storage.
- Bedrooms: Bedrooms should appear comfortable and welcoming. Use photos highlighting brightness, space, and soothing decor to help buyers project themselves.
Ensure that the photo is well-lit, taken from the right angle, and free of any distracting elements. A clear and sharp image is more likely to capture attention and spark interest. By wisely choosing the first photo, you maximize your chances of attracting potential buyers’ attention within the first few seconds.
Integrating virtual home staging photos created with InstantDecoAI can also be a major asset. These images show the property at its best, making it more attractive and helping buyers envision their future home.
InstantDecoAI offers you over 15 types of rooms to create in just seconds in your images
Present the Photos Strategically
For properties under construction, it is more natural to place a virtual home staging projection first
The order in which you present the photos of your property should follow a logic that guides the buyer through the space, as if they were visiting the property in person.
- Exterior and Façade (if a House): Start with a photo of the exterior or the main façade. This gives an overall first impression of the property.
- Living Spaces: Next, show the living spaces such as the living room, often the main rooms for buyers.
- Exteriors and Garden: End with images of exterior spaces like the garden or terrace, leaving a lasting and positive impression.
- Kitchen: Present the kitchen, highlighting its modernity and equipment. A well-arranged kitchen is a major asset.
- Bedrooms: Highlight the size, brightness, and comfort of the bedrooms, which should appear as relaxing spaces.
- Bathrooms: Show clean and modern bathrooms.
- Additional Spaces: Finish with photos of the basement, attic, garage, or multipurpose rooms.
Edit your exterior photos with one click using InstantDecoAI
The Importance of Specifying That Images Are Virtually Modified
It is crucial to specify that some images in your listing have been virtually modified. Transparency builds buyer trust and demonstrates your honesty. Mentioning in the listing description that some photos are virtual simulations avoids any confusion and ensures that buyers understand that the images are potential representations of the property. By being transparent about the use of modified photos, you build a trust relationship with potential buyers, which can facilitate negotiations and sales. Transparency regarding the use of virtual home staging technologies is not only an ethical best practice but also prevents disappointments during physical visits of the property.
Adapt the Listing Description
To maximize the impact of your real estate listing, it is essential to adapt the description to the images you use, particularly the virtual transformations made and the layout possibilities offered by the property.
Clearly explain the modifications made with tools like InstantDecoAI, highlighting how they enhance the property’s visual appeal. Emphasize the various layout options that virtual home staging reveals, allowing buyers to better envision the spaces.
Also, include details about potential improvements, such as easy renovations or modern updates, that can increase the property’s value.
By providing this information, you help buyers imagine the property’s full potential, making the listing more attractive and convincing.
The Pro Offer from InstantDecoAI
At InstantDecoAI, our mission is to provide you with the right tools to help you enhance your real estate properties on your own. We use cutting-edge artificial intelligence technologies that we develop ourselves to meet your needs.
The Pro version is a unique subscription offer that gives you complete and unlimited access to all our latest features.
